MEET 9:2:9

SAMANTHA PERRIELLO, PRINCIPAL
Los Angeles

Samantha Perriello is an independent, creative, self-driven media relations expert that has cultivated an extensive background in consumer, entertainment, wellness and technology public relations and marketing.

From her time spent at leading national and global agencies in New York and Los Angeles, to consulting as an independent freelancer, she has provided public relations services to prominent international brands, personalities, and events including: Frederic Fekkai, Flywheel Sports, Shazam, MTV/VH1, Lagree Fitness, Jouviance dermo-beauty, Mercedes-Benz New York Fashion Week, Heidi Klum’s Annual Halloween Party, and the U.S. launch of Accessorize retailers.

Her diverse background spans working diligently to translate the messaging of historically B2B clients into the consumer world, including Lenovo products and Xerox Services’ division; while also reporting directly to an entertainment media newsroom to strategize weekly PR content for Life & Style and In Touch Weekly magazines.

Working internally at a fast-paced, competitive news environment readied her for handling executive positioning, online strategy, promotional events and anticipating reactive media responses, while giving her firsthand writing experience for ready-to-publish consumer content and invaluable access to established relationships with broadcast media and red-carpet wrangling.

Sam graduated Magna Cum Lade from the Fashion Institute of Technology, State University of New York, with degrees in Advertising & Marketing Communications and Fashion Merchandising Management. She currently resides in Los Angeles with her dog, Brody.